For one school year I worked as a student photographer/videographer for the Valparaiso University Integrated Marketing and Communications (IMC) department. In my second semester I was given the opportunity to produce a promotional video for Dance Marathon. This was made in about three weeks, with all the filming of the interview subjects and editing done by me, with final little edits done by my boss.
Audio was purchased from Audio Jungle.

I wrote an outline of how I wanted this video to go, reached out to people and scheduled with them to do the interviews. The interview questions would guide the story in a way to pull the audience in and make them feel emotionally connected.

Below is a sample of the script. The final product was a bit different, as we were unable to get a patient on short notice to come in and talk.

SCRIPT
Interviewees: Names of Interviewees
Runtime 2.5 mins

PART 1:
Music is inspiring and lifting. Speakers face interviewer/Stephanie

(V/O INTERVIEWEE 1)
Answering why Dance Marathon matters.

B-Roll plays over VO. Show the interview subject speaking for some more, then continue with B-Roll.

Leader/Organizer of DM
Talk about the progress of DM throughout the years in regards to Donations, Participation, and Community
B-Roll of Donations from last four years, students cheering

PART 2:
Music simmers down and is more emotional

Fade in- PATIENT
Patient talks about why they were at LCH. Their hardships, etc..
If there is footage, imagery of patient at LCH  plays over some of the audio.
Plan B: Have a student with a personal connection to LCH give their story.

PART 3:
Music becomes uplifting and fun
PATIENT
Dance Marathon dancers and donations have changed my life with [short personal anecdote]. Dance Marathon has helped them and so many others.

Footage of students having lots of fun.

(V/O INTERVIEWEES)
Talk about how it’s a lot of fun for a great cause. An event everyone at Valpo can be a part of.
You don’t have to be in Greek life to participate.
We play games and we get live musicians to play. It’s a great experience to be part of.

Fade to closing, people speaking directly to camera.
INTERVIEWEE 1
I want you to do Dance Marathon to join the movement

INTERVIEWEE 2
To become a provider of hope for children who truly need it

INTERVIEWEE 3
To dance for those who can’t

PATIENT
Patient gives reason to do Dance Marathon

Fade out on infographic for Dance Marathon, Valpo logo at bottom. Youtube: Provide clickable annotation that leads to Dance Marathon’s website.

IMC has a huge archive of video and photo from more than the last decade. Footage in this film was taken from previous Dance Marathons in that archive and the music was from Audio Jungle.